Brian Douglas Hayes is an Art Director and Graphic Designer based in Minneapolis, Minnesota, with expertise in advertising and marketing — both at big agencies and small in-house studios. With midwestern roots and values, there's no big ego: just big ambition, curiosity, and collaboration. 
Skills​​​​​​​
Expert-level workflows for print design, digital design, photo editing and more in Adobe Creative Suite (Photoshop, Illustrator, Indesign & Lightroom). Basic editing workflows in Final Cut Pro & Logic Pro. Advanced presentation design including animation in Microsoft PowerPoint & Apple Keynote.
Curious and experimental with generative AI when used appropriately. Comfortable with enterprise project management tools and practices to ensure on-time deliverables. Confident with both macOS & Windows.
Capabilities
Retail Displays • Signage • Animated Banners • Social Media Posts, Stories & Videos • Brand Pages, Landing Pages & Microsites • Presentations • Infographics • Training & Sales Decks• Magazine Spreads • Flyers & Coupons • Concept Development & Brainstorming • Email Marketing
Experience
01/2020 – Current
Art Director
Arc Worldwide
Developed concepts and collaborated with teams of designers and copywriters to create innovative advertising tactics across channels. Directed photo shoots; culled, color-corrected and manipulated photos.
10/2014 – 12/2019
Art Director
Catapult Marketing
Designed digital, print, static, animated, in-store, and out-of-home tactics for 25+ international brands across 10+ national retailers. Led brainstorms, participated in pitches, coached junior colleagues, shared learnings and tips/tricks with peers. Presented work directly to clients, used rationale to justify decisions, tactfully responded to critique and feedback.
09/2010 – 10/2014
Graphic Designer
Independent/Freelance
Founded an Etsy storefront to offer bespoke, on-trend, customized-to-order wedding stationery. Developed SquareSpace-powered websites for small businesses, including custom content, forms, and newsletters. Met with clients to discuss creative vision, personalization, and ensure satisfaction with final product. 
04/2012 – 10/2013
Presentation Designer
Target
Established creative vision and designed presentations for C-suite executives at international shows; audiences of 10,000 or more. Coordinated development of visual assets, including charts, graphics, photography, and tasteful animations to support key messages. Upheld brand standards to maintain iconic Target look-and-feel while telling a visually interesting story.
09/2008 – 09/2010
Studio Photographer
Lifetouch Studios
Photographed up to 20 clients daily in studio setting; clients ranged from infants to adults to large groups. Coordinated poses, props, lighting, and background choices with clients. Edited and modified photographs to client specifications; assisted with ordering prints.
Education
Bachelor of Science, Graphic Design
The Art Institutes International Minnesota
Minneapolis, Minnesota
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