Brian Douglas Hayes

Big Ideas. Itty-bitty Ego.

Brian Douglas Hayes is an art director and designer based in Minneapolis, Minnesota, with a unique background in technology, photography, and design. Experienced with a range of clients, from consumer packaged goods (CPG) to food, health, and automotive. With midwestern roots and values, there's no big ego here: just big ambition, curiosity, and a passion for collaboration.

Experiences

In My Professional Era: 2015–Present

Art Director, Arc Worldwide

Developed concepts and collaborated with teams of designers and copywriters to create innovative advertising tactics across channels. Directed photo shoots; culled, color-corrected and manipulated photos.

Art Director, Catapult Marketing

Designed digital, print, static, animated, in-store, and out-of-home tactics for 25+ international brands across 10+ national retailers. Led brainstorms, participated in pitches, coached junior colleagues, shared learnings and tips/tricks with peers. Presented work directly to clients, used rationale to justify decisions, tactfully responded to critique and feedback.

In My Freelance Era: 2012–2015

Presentation Designer, Target

Established creative vision and designed presentations for C-suite executives at international shows; audiences of 10,000 or more. Coordinated development of visual assets, including charts, graphics, photography, and tasteful animations to support key messages. Upheld brand standards to maintain iconic Target look-and-feel while telling a visually interesting story.

Graphic Designer, Independent

Founded an Etsy storefront to offer bespoke, on-trend, customized-to-order wedding stationery. Developed Squarespace-powered websites for small businesses, including custom content, forms, and newsletters. Met with clients to discuss creative vision, personalization, and ensure satisfaction with final product.

In My Student Era: up to 2012-ish

Genius, Apple

Diagnosed and repaired both hardware and software issues with up to 20 customers daily. Performed one-on-one personal training with customers; tutored various creative and office applications. Managed daily schedule for Genius Bar reservations and paired customers with appropriate technicians.

Studio Photographer, Lifetouch Studios

Photographed up to 20 clients daily in studio setting; clients ranged from infants to adults to large groups. Coordinated poses, props, lighting, and background choices with clients. Edited and modified photographs to client specifications; assisted with ordering prints.

Capabilities

Digital Ads • Animated Banners • Social Media Posts, Stories & Videos • Brand Pages, Landing Pages & Microsites • Presentations • Infographics • Training & Sales Decks • Retail Displays • Signage • Magazine Spreads • Flyers & Coupons • Concept Development & Brainstorming • Email Marketing

Skills & Software

Expert-level workflows for print & digital design, photo editing and beyond in Adobe Creative Suite, especially Photoshop, Illustrator, Indesign & Lightroom. Basic audio/video editing workflows in Final Cut Pro & Logic Pro. Advanced presentation design including animation with Microsoft PowerPoint & Apple Keynote. Design & content creation for various email & CMS platforms such as MailChimp, Squarespace & SharePoint.

Curious and experimental with generative AI when used appropriately. Comfortable with enterprise project management tools and practices to ensure on-time deliverables. Confident with both macOS & Windows.

Clients I've Worked With

Retailers I'm Experienced With

Brands I'd Still Love to Work With

Delta Air Lines • Royal Caribbean Group • BMW Group

About Me

Traveler. Thinker. Tinkerer.

(Left) Cusco, Peru, 2023. Travel means a lot to me. • (Right) Always one with brands. Displaying my love for Volkswagen at age four.

Let's Talk:

Thank you!

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Please forward legal correspondence to Saul Goodman & Associates, 9800 Montgomery Blvd NE, Albuquerque NM 87111.