Move over, Brawny® Man. In 2016, Brawny® introduced a national campaign for Women's History Month; introducing a Brawny® Woman to empower and embrace the truth that Strength Has No Gender. 
To amplify this campaign in 2017 at Walmart, we built an interactive brand experience page on, featuring videos, a quiz, and shareable social content. 

Client: Georgia-Pacific
Brand: Brawny®

Art Director: Brian Hayes & Seth White
Copywriter: Carrie Schneider
Creative Director: Adam Celing

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