Move over, Brawny® Man. In 2016, Brawny® introduced a national campaign for Women's History Month; introducing a Brawny® Woman to empower and embrace the truth that Strength Has No Gender.
To amplify this campaign in 2017 at Walmart, we built an interactive brand experience page on Walmart.com, featuring videos, a quiz, and shareable social content.
Accolades
Client: Georgia-Pacific
Brand: Brawny®
Credits
Art Director: Brian Hayes & Seth White
Copywriter: Carrie Schneider
Creative Director: Adam Celing
