But First, Coffee
Peet's came to us with an opportunity for an "aisle reinvention" or store-within-a-store concept at Target. Starting with just a planogram, we brought their vision to reality with rich textures, colors, and photography to complement the flavors and quality of their coffees, creating an immersive and premium shopping experience for Target guests.
Various flat elevations during concept phase.
While Peet's and Target did not agree on terms to get nationwide distribution, both the client and the retailer were excited with the opportunity to showcase the brand and the category in a new way. Our team also got to play with some new 3D tools and work with our in-house producer to really make these renderings look fantastic.
Credits
Art Director: Brian Hayes
Creative Director: Adam Celing
