Brian Douglas Hayes

Brian Douglas Hayes is an Art Director and Graphic Designer based in Minneapolis, Minnesota, with expertise in advertising and marketing — both at big agencies and small in-house studios. With midwestern roots and values, there's no big ego: just big ambition, curiosity, and collaboration.

Currently an Art Director for commerce media with a team of designers and copywriters at Arc Worldwide.

Cusco, Peru • Bucket list destination in 2023.

Always one with brands. Four-year-old me displaying my affinity for Volkswagen.

Advertising & Retail Guru, but well-rounded

Over the last decade, I've become an expert with consumer-favorite brands from a variety of international clients. From household essentials to indulgent treats, I've worked with some extraordinarily talented teams to help consumers find products they love, and build stronger relationships with brands and retailers.

Capabilities

Retail Displays • Signage • Animated Banners • Social Media Posts, Stories & Videos • Brand Pages, Landing Pages & Microsites • Presentations • Infographics • Training & Sales Decks• Magazine Spreads • Flyers & Coupons • Concept Development & Brainstorming • Email Marketing

Let's cut to the chase.

Here's the door to my past work and a link to download my résumé.

View My Work

Download Résumé

Note: In the interest of client confidentiality, my portfolio is currently hidden to the public.

If you're a client or recruiter, contact me for a password!

Skills

Expert-level workflows for print design, digital design, photo editing and more in Adobe Creative Suite (Photoshop, Illustrator, Indesign & Lightroom). Basic editing workflows in Final Cut Pro & Logic Pro. Advanced presentation design including animation in Microsoft PowerPoint & Apple Keynote.

Curious and experimental with generative AI when used appropriately. Comfortable with enterprise project management tools and practices to ensure on-time deliverables. Confident with both macOS & Windows.

Experience

01/2020 – Current
Art Director
Arc Worldwide

Developed concepts and collaborated with teams of designers and copywriters to create innovative advertising tactics across channels. Directed photo shoots; culled, color-corrected and manipulated photos.

10/2014 – 12/2019
Art Director
Catapult Marketing

Designed digital, print, static, animated, in-store, and out-of-home tactics for 25+ international brands across 10+ national retailers. Led brainstorms, participated in pitches, coached junior colleagues, shared learnings and tips/tricks with peers. Presented work directly to clients, used rationale to justify decisions, tactfully responded to critique and feedback.

09/2010 – 10/2014
Graphic Designer
Independent/Freelance

Founded an Etsy storefront to offer bespoke, on-trend, customized-to-order wedding stationery. Developed SquareSpace-powered websites for small businesses, including custom content, forms, and newsletters. Met with clients to discuss creative vision, personalization, and ensure satisfaction with final product.

04/2012 – 10/2013
Presentation Designer
Target

Established creative vision and designed presentations for C-suite executives at international shows; audiences of 10,000 or more. Coordinated development of visual assets, including charts, graphics, photography, and tasteful animations to support key messages. Upheld brand standards to maintain iconic Target look-and-feel while telling a visually interesting story.

09/2008 – 09/2010
Studio Photographer
Lifetouch Studios

Photographed up to 20 clients daily in studio setting; clients ranged from infants to adults to large groups. Coordinated poses, props, lighting, and background choices with clients. Edited and modified photographs to client specifications; assisted with ordering prints.

Education

Bachelor of Science, Graphic Design
The Art Institutes International Minnesota
Minneapolis, Minnesota

Volunteer

2019-Current
Board Member, News Editor & Marketing
BMW Car Club of America, North Star Chapter

Previously
Art Buddies • AIGA Emerging Designers • AdFed Student Ad Summit

Clients

Retailers

Brands I'd Love to Work With

Delta Air Lines • Royal Caribbean Group • BMW Group • Panic Inc. • Sub Pop Records • LEGO Group • NASA

Let's Talk:

Thank you!

All trademarks, logos and brand names are the property of their respective owners and may or may not be used with permission.